Expat Software is a small development house staffed by Expatriate Americans. Initially a consulting shop, we'd take jobs from the mainland and execute them from the islands, giving our clients a bit of a price break for letting us keep our toes in the sand. Along the way, we built a handful of Software as a Service (SaaS) products including Twiddla and S3STAT that let us ramp down the consulting and enjoy a more steady revenue stream.
Unwaffle started as a back-end feature of S3STAT, and quickly became so useful that we decided to spin it off as a product of its own. By the time Unwaffle was polished up to the point that we could release it, it was already responsible for a 40% lift in S3stat's Trial Conversion Rate.
We hope it can do the same for your SaaS business. If you have any ideas to make it better, please let us know!